Violet Crown Cinema opts for Vista

Boutique Cinema with Bar and Cafe goes for fully integrated solution

Bill Banowsky, owner of Violet Crown Cinema and a long time member of the US cinema community, has chosen Vista as the cinema management solution for the newly built arthouse cinema. The cinema focuses on arthouse content and has been created to give movie goers an all round wonderful movie going experience.

Bill comments "We needed the most advanced POS technology available for our cinema and food and beverage requirements. We are creating a boutique cinema with all reserved seating, and with a full bar and cafe.”

Vista software manages all aspects of the cinema operation and allows all POS operators to sell everything the cinema has to offer, be it tickets, concessions, bar or cafe items. The Back office system allows Bill and his staff to see fully integrated performance reports showing how all sales are tracking throughout the complex.

Bill continues: “Controlling our own on-line ticketing was a priority, as was having a system that was flexible enough to address both traditional cinema as well as restaurant needs. We found in Vista a solution that superbly addresses all our requirements, and we believe we will have the most advanced POS technology available, including mobile apps that allow patrons to easily buy reserved seats with their smart phones."

Danny Fairman, VP Business Development for Vista USA, states: “It is a pleasure working with Bill and the team and Bill’s decision to come over to Vista is another great example of cinema owners realising that fully integrated food and beverage with traditional cinema ticketing is a key success factor to the ever changing cinema industry. I look forward to Vista working with Bill and his team and helping them to develop a truly world class cinema.

About Vista

Vista is a world leader in cinema management software, with installations in over 50 countries including the United States, Canada, Mexico, Argentina, Spain, United Kingdom, Germany, UAE, Hong Kong, India and Australia. The Vista software has fully integrated food and beverage functionality and is used by a range of exhibitors from single screen independent cinemas to circuits with more than 200 sites and 1600 screens. Vista is available in English, Spanish, Chinese, French and Portuguese.

Vista is a highly flexible product having been developed with the needs of the worldwide exhibition community in mind. Vista’s extensive product line covers Box Office, Food and Beverage, Concessions, Back Office, Online Ticket Sales, Film Programming, Voucher Management and full Home Office function. The advanced functionality, proven reliability, as well as clean look and feel, have made Vista the leader in the cinema ticketing and concessions software market.

More information on Vista is available at www.vistaUSA.com

For further information, please contact:

• Matthew Preen, Marketing Manager,

Vista Entertainment Solutions, Auckland, New Zealand

tel: #64 9 984 4575, email: matthew.preen@vista.co.nz