Vista signs multi-million dollar deal with Cineworld

Cineworld and Vista announce the selection of Vista as the new cinema management software to be used throughout the Cineworld cinema chain

7th July 2011
Europe

Cineworld recently decided that in order to meet one of its key strategic objectives – namely to: “Use technology to improve our customers' experience and the efficiency of our operations”. It needed a new technology partner and cinema management system. A formal selection process was embarked upon and the final decision was to go with the world leader – Vista. The selection of Vista is part of a wider project to update the systems and technology platforms operated by Cineworld.

Vista has been in use within the Cineworld business at the O2 Arena so the Cineworld staff already had an understanding of what an outstanding solution Vista really is.

The deal was concluded by the Vista UK office who are now embarking on the project to install Cineworld’s 79 sites with the completion expected in mid 2012. The project not only includes the world renowned Vista POS, but also Web, Head Office, Film programming, Loyalty, Voucher Management and Call Centre. This will make Cineworld Vista’s largest client in Europe.

Phil Meredith (Vista General Manager, Europe) states: “Cineworld and Vista went through a robust selection process and it is great that Vista was the chosen solution. I know that both Vista and Cineworld are excited to be embarking on what we know will be a successful long term relationship. This deal takes the Vista market share in the UK to over 50% and pushes us close to 20% across Europe as a whole. This is an exciting time for Vista and Cineworld and I am personally looking forward to a successful project and continued success in the market generally.

Cineworld wanted to select the best solution for their immediate needs as well as ensure that the investment was focussed on the future of the business as well. This is one area where Vista really does set itself apart from its competitors. Vista has a scheduled release of new updates and features every month! All of these new features are made available to the entire Vista client base and ensure that the Vista products continue to deliver world leading and innovative functionality.

Vincent McGann (Cineworld Head of IT) was a key member of the selection panel and is delighted to have chosen Vista. Vincent states: “We have known about Vista for some time and knew that they were regularly winning major new clients globally. When we embarked on the selection process, Vista was always in the frame as a serious contender. As a business, we have a number of key strategic objectives and I am sure that Vista will enable us to deliver to these. Not only does the software meet its market leader status, but my dealings with the Vista team have proven to me that they are great people to work with. This is an exciting time for Cineworld and I am looking forward to getting tangible business benefits from the Vista software, both now and in the future.”

About Vista

Vista is the world leader in cinema management software, with installations in over 50 countries including the United Kingdom, Spain, Germany, China, UAE, Hong Kong, India, United States, Canada, Mexico, Argentina and Australia. The Vista software is used by a range of exhibitors from single screen independent cinemas to circuits with more than 200 sites and 1600 screens. Vista is available in English, German, Spanish, Chinese, French and Portuguese.

Vista is a highly flexible product having been developed with the needs of the worldwide exhibition community in mind. Vista’s extensive product line covers Box Office, Concessions, Back Office, Online Ticket Sales, Film Programming, Voucher Management and full Head Office function. The advanced functionality, proven reliability, as well as clean look and feel, have made Vista the leader in the cinema ticketing and concessions software market.

More information on Vista is available at www.vistaEU.com

About Cineworld

Cineworld Group plc was founded in 1995 by Stephen Wiener, its current CEO, and is now one of the leading cinema groups in the UK. Originally a private company, it re-registered as a public company in May 2006 and listed on the London Stock Exchange in May 2007. Currently, Cineworld Group plc is the only quoted UK cinema business.

The Group currently operates 79 sites, of which 75 are multiplex sites with five screens or more. Our portfolio includes four out of the ten highest grossing cinemas in the UK and Ireland including the number one and two (Glasgow and Dublin). We pride ourselves on outstanding picture quality and atmospheric surround sound; the soft, deep-down comfort of our modern seating; the crunch of our popcorn; and, most importantly, the friendliest customer service around. Nearly all our sites are digital, and we are one of the market leaders in 3D, a format which will become increasingly important.

In 2010, Cineworld accounted for 47 million admissions, had revenues of £342.8 million and an Earnings Before Interest, Taxes, Depreciation and Amortization (EBITDA) before exceptional items of £59 million.

Further information can be found at www.cineworldplc.com

For further information, please contact:

• Matthew Preen, Marketing Manager,

Vista Entertainment Solutions, Auckland, New Zealand

tel: #64 9 984 4575, email: matthew.preen@vista.co.nz

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