Hollywood and Vista - The Stuff Of Legend
Legend Cinema, the company who brought Hollywood movies to Cambodia’s Capital City has chosen Vista for its first multiplex. Legend is the only cinema in Phnom Penh licensed to show Hollywood films, appealing to a broad and sophisticated customer base.
29th July 2011
Legend will initially install Vista’s functionally rich ticketing and concession system. This will be followed by Vista Web, Vista Facebook and Vista Loyalty. “These modules are destined to be highly popular,” says Jonathan Lum, Vista’s representative in Asia. “Especially with the young internet-aware population of Cambodian movie-goers. Legend is the current leader in the Cambodian cinema scene – this technology will enable it to further enhance that position.”
Michael Chai, Director of Westec Media Limited: Legend Cinema’s holding Company, explains the new alliance with Vista. “We evaluated many cinema software products and decided on Vista because of their great service, track record and global reputation.”
A large part of the decision to partner with Vista also hinged on its reporting functionality. According to Mr Chai “Vista’s reporting system allows us to track and report box office sales in an accurate and timely manner – this enables us to have significantly better management information to operate our business for our shareholders and customers.”
Mr Chai also notes that Vista’s robust future-proof platform, the ability to expand and add additional modules were also deciding factors. “Vista enables us the flexibility and functionality to be innovative and grow our operational and marketing programs, ensuring we remain the leader in cinema in Cambodia.”
While Vista’s smart features and easy operation appealed, it was Vista’s reporting that ultimately sealed the deal for Legend. “Distribution is a key business goal, requiring a straight-forward and transparent reporting model,” states Mr Chai. Management reporting is one of Vista’s core strengths – and for Legend, something that will help them achieve their future business goals.
Vista is a global company, with corporate headquarters in New Zealand. Vista also has offices in London, Los Angeles and Shanghai as well as business partners in many other markets. Vista is the world leader in cinema management software. The software is installed in over 50 countries including New Zealand, Australia, the United Kingdom, China, Spain, Germany, UAE, Singapore, Hong Kong, India, United States, Canada, Mexico and Argentina. The Vista software is used by a range of exhibitors from single screen independent cinemas to circuits with more than 200 sites and 1600 screens. Vista is available in many languages, including English, Spanish, German, Chinese, French and Portuguese.
Vista is a highly flexible product having been developed with the needs of the worldwide exhibition community in mind. Vista’s extensive product line covers Box Office, Concessions, Back Office, Online Ticket Sales, Film Programming, Voucher Management and a comprehensive Head Office function. The advanced functionality, proven reliability, as well as clean look and feel, have made Vista the leader in the cinema ticketing and concessions software market.
More information on Vista is available at www.vista.co.nz
For further information, please contact:
• Matthew Preen, Marketing Manager,
Vista Entertainment Solutions, Auckland, New Zealand
tel: #64 9 984 4575, email: email@example.com