The Light Cinemas roll out EPoS technology from industry-specialist providers, Vista and J2 Retail Systems, to a second venue.
Admissions and turnover at New Brighton are 30% higher than expected.
United Kingdom and New Zealand
Dynamic new player on the European cinema circuit, The Light Cinemas, have rolled out an EPoS solution from specialists Vista Entertainment Solutions and its hardware partner J2 Retail Systems in a second venue.
The Light Cinemas already use Vista for all their European cinemas and now the combined J2 and Vista solution is running at Neustadt Centrum, in Halle, Germany and in New Brighton on the Wirral Peninsula. Each of these venues has 8 screens, equipped with state-of-the-art digital picture and sound. The cinema at New Brighton is part of a major urban regeneration programme that also includes a casino, restaurants, bars, retail and a hotel.
The Light Cinemas are using the J2 630 PC-based touchscreen EPoS terminal. Explains Keith Pullinger, Managing Director: “We use both our ticket offices and our concession counters to sell tickets. We like being able to pole-mount the J2 630s so we can swivel the screens round to let customers select their seats.”
Adds Vista’s Phil Meredith: “Vista and J2 work together across hundreds of venues for clients such as Vue, Cineworld, Everyman and Apollo. Installing J2s is smooth and fast, which helps new venues come on stream quickly and efficiently. We find the J2 630 a particularly good machine. It’s highly reliable, which enables clients to dispense with fixed maintenance contracts, adding up to a high level of satisfaction and a low cost of ownership.”
The Light Cinemas was established to capture a growing element of the UK and European cinema-going market. It targets all socio-economic categories but puts particular emphasis on the A, B and C demographics, families and the mature market. The Light Cinemas’ first opening was in the Liberty Centre in Bucharest, Romania. Early 2013 will see it open a fourth cinema in Wisbech, Cambridgeshire.
Continues Keith Pullinger: “We aim to make our cinemas a social hub for the whole community and opt for city-centre locations that are easy for drivers and safe for pedestrians to reach. At New Brighton, The Light has quickly become the cinema of choice for people on the Wirral with admissions and turnover 30% above our initial expectations and further growth occurring as the scheme matures.”
With digital technology, The Light can show the newest on-screen content including broadcasts of live arts and sports programmes as well as blockbusters, independent and international films. It provides a quality food and drink experience that appeals to cinema-goers turned off by the predominantly youth-targeted ‘popcorn and cola’ multiplexes.
Photography: The Light Cinemas interior
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Tel: +44 (0) 7836 550764
ABOUT J2 RETAIL SYSTEMS
J2 Retail Systems is a specialist manufacturer of PC-based touchscreens, LCD touchscreen monitors and point-of-sale hardware to the retail, hospitality and leisure industries. With 100,000 units+ installed worldwide, its clients include thousands of leisure operators, leading-brand retailers and hospitality businesses. Its technology is now seen as the EPoS of choice in the cinema sector.
J2 products represent innovation, reliable performance and one of the lowest costs of EPoS ownership achievable today. The company controls its own design and manufacture and constantly looks for ways to improve the cost and quality of its user experience.
J2’s history has been one of pioneering and market ‘firsts’, including the first EPoS to contain Solid State storage drives as standard. The company now offers clients the widest choice of leading-edge touchscreen technologies available. It recently brought to market the first system to proactively monitor EPoS hardware and automate fault diagnosis and resolution before a till failure occurs.
ABOUT VISTA ENTERTAINMENT SOLUTIONS
Vista is a global company, with corporate headquarters in New Zealand. The company is the world leader in cinema management software. Building on this success, it now offers solutions for food and beverage outlets, particularly those associated with entertainment venues and attractions. Based on its experience in these sectors, it also offers customised software development services to the industry.
Vista also has offices in London, Los Angeles and Shanghai as well as business partners in many other markets, which means that they deliver their solutions with a local touch. Vista software is installed in over 50 countries including New Zealand, USA, Canada, Australia, South Africa, the United Kingdom, China, Spain, Germany, UAE, Singapore, Taiwan, Hong Kong, India, Mexico and Argentina. The Vista software is used by a range of exhibitors from single screen independent cinemas to circuits with more than 200 sites and 1600 screens. Vista is available in many languages, including English, Spanish, German, Chinese, French and Portuguese.
Vista is a highly flexible and comprehensive product having been developed with the needs of the worldwide exhibition community in mind. Vista’s extensive product line covers Box Office, Concessions, Back Office, Online Ticket Sales, Film Programming, Voucher Management and a wide-ranging Head Office function. The advanced functionality, proven reliability, as well as clean look and feel, have made Vista the leader in the cinema ticketing and concessions software market.